About Rita Who I amandMy Specialisms

"I went from 70lbs overweight with my first child, to being in the best shape of my life with my third. Women have it hard when they hit hormonal shifts, and we deserve a break!"

My Own Transformation


Means I know what it's like to be overweight and unfit and struggle to believe that anything will ever change!

From This

Women's health coach in red bikini on beach, sea and mountains behind her; promoting weight loss & fitness for women over 40.
Women's health coach in red bikini kisses baby by pool, symbolising fitness, weight loss & wellbeing for women over 40 outdoors.

To This

Woman over 40 lifting weights in a gym with her health and fitness coach, specialising in women's online and in-person weight loss mentoring.
Confident female health coach in a silver bikini poses, highlighting toned abs and legs—expert fitness mentor for women over 40.

Watch the masterclass for more info

Who I am?

I am a mother of three small children, a wife, a coach and trainer and a business owner. But above all I am my own person, who loves the woman that she has become and the body that she has created. I understand what it is to be uncomfortable in your own skin, after becoming a mum, and battling with hormones, endometriosis, cervical cancer and massive imbalances in my estrogen levels, I ended up 5 stone heavier and unhappy.

My waist line spread, my energy plummeted and my life felt like it was on pause. That’s when I chose to trust my mind to believe in a better way, to train my body and to transform my life.

I am a qualified Personal Trainer, Nutrition Coach, Hormone Specialist, Behaviour Change Coach, Fat Loss and Weight Management Trainer, Pre-Post Natal Specialist and also a living breathing advocate for what I teach!

Work with me online (6 Month Program)
Health coach guides a woman and children in meal prep for weight loss and healthy living, slicing veg in a bright kitchen.
Women’s health and fitness coach for women over 40, in white suit, by clothes rail, smiling, online & in-person mentoring.

Why I do what I do

Having researched every theory out there I was confused by the sheer volume of information. The exercise trainers contradicted the nutritionists who contradicted the psychologists. I decided that, if I wanted a programme to suit me that combined a coherent exercise, nutrition and behavioural plan that I could be sure would all complement each other, then I needed to create one myself.

And that is exactly what I have done with The Health and Fitness Coach Transformation Programmes. My aim is to help you find your body-fit happy place; to lose your confusion, lose your intimidations and feel comfortable with who you are.

I specialise in:

  • PCOS
  • Fibromyalgia
  • Hormone Imbalances
  • Menopause Weight Gain
  • C-Section Pooch
  • Low energy
  • Low back Pain
  • Post-baby belly (even if it is 20 years later!)
Work with me in person

Why choose me?

I offer evidence based bespoke exercise, nutrition and mindset coaching for women over 40, who have spent their life struggling with yo-yo dieting and never managing to sustain the results long term. I believe that we all deserve to feel comfortable in our own skin. I am not just a coach to lose weight, I am a coach for a whole and healthy life!  I am still improving my body, still learning new (and old) methods and still looking for more, but I am happy, fit, healthy and in the best shape of my life. If I can do it, you can do it and I have faith in each and every one of you.

I cover all areas of:

  • Fat loss and weight management
  • Toning
  • Muscle building
  • Fitness
  • Energy increase
  • Menopause symptoms
  • Hormone Imbalance
  • Mobility and Flexibility
  • Competition Training
  • Rehabilitation and Recovery
  • Lower back pain
  • Arthritis
  • Diabetes
  • Physique Training
Work with me online (weekly)
Women’s health coach for over 40s demonstrates fitness with a quadriceps stretch in sportswear, showcasing strength and focus.

I Specialise In

Re-Energization and Menopause Weight

I Specialise In

Neuro-Associative Conditioning (Changing Your Mindset and Habits For Life)

I Specialise In

PCOS, Diabetes, and Hormone Imbalances

I Specialise In

C-Section Stomachs, Lower Back and Joint Pain

Join my Private Facebook Community “Simple and Sustainable Fat Loss.” I share weekly live trainings and info on how to achieve realistic and long-term weight loss. Plus grab your free Ultimate Women’s Weight Loss Bundle – Crush Your Cravings, Time Crunch Workouts, and Get Your Energy Back Challenge, only available in the group.

Join Our Facebook Group
Menowave logo with overlapping blue, lavender, and pink shapes, MENOWAVE text—ideal for women's health, fitness & weight loss coaching.

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